Iconic Life features Crystal Hills Organics
Farm-to-face offers plenty of advantages for the natural beauty brands as well. “This includes minimizing their carbon footprint and being allowed the opportunity to ensure that environmentally sustainable business practices are actually used. Which, in turn, benefit all consumers and future generations,” says Andrea Barone, founder of Crystal Hills, a healing skincare line that farms their own botanicals in Canada. The product line includes bath salts packed with green tea, calendula and soothing comfrey.
When companies embrace farm-to-face they can control exactly what goes into their products, and ensure that only the freshest and most potent ingredients are used in formulations. “I think many companies are choosing to farm their own ingredients, as it provides the opportunity to monitor growing conditions—thereby resulting in harvesting the freshest and healthiest plants,” says Barone.
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